🌐 Reach: 6,000+ readers
📊 Open Rate: 40%+
📍 Location: Predominately US-Based

Own The Watch reaches men who care about craftsmanship, discipline, and buying fewer things that last. This is not an audience chasing trends or hunting for discounts. They read slowly, click intentionally, and buy with conviction.

These are collectors, professionals, and builders—people working toward financial independence while appreciating quality watches. They're not impulse buyers. They research. They save. They make deliberate decisions.

Brands featured here are positioned inside long-form editorial content, not banner-style interruptions. One issue per week. One primary voice. Very limited sponsorships.

If your product values longevity over hype, this is where it belongs.

I work with a small number of partners at a time. No clutter. No competing offers stacked together.

Copy is written by me, in my voice, and placed where it feels natural to the reader. This is closer to endorsement than advertising.

Your brand gets integrated into the narrative—not bolted on as an afterthought. Readers trust what I recommend because I only recommend what I'd actually use or buy myself.

I'm Ian. I've been writing Own The Watch for the last 2+ years, focusing on mechanical watches, financial discipline, and intentional ownership.

The readership has grown organically through consistency and trust—not giveaways or growth hacks. Many readers are collectors, professionals, and business owners who prefer understatement to signaling.

Topics include:

• Watch reviews in the $1,000–$5,000 range (affordable luxury, micro-brands, used market strategies)

• Financial trade-offs (what I'm buying, what I'm skipping, and why)

• Intentional living (sobriety, parenting, building toward work-optional, cutting waste)

The newsletter connects watches to money, discipline, and long-term thinking. It's for people building wealth quietly while appreciating quality craftsmanship.

If your brand fits that mindset, we'll likely work well together.

• Watch collectors and enthusiasts (entry-level to serious)

• Professionals aged 28–45 pursuing financial independence

• People who value quality over quantity

• Readers optimizing spending to build long-term wealth

• Men balancing family, career, and personal goals

They're not looking for the cheapest option. They're looking for the right option.