👋 Hi, Nikki Anderson here - a blogger, podcaster, author, and founder of the User Research Strategist Substack, helping user researchers conduct research more creatively and confidently.

Nikki, a millennial from Boston now transplanted in the original Jersey, started the User Research Strategist in 2021 to help user researchers grow within their skills and find fulfillment in their careers. The mission of the User Research Strategist is to empower user researchers to measure and demonstrate their impact while moving into a more strategic role in their organizations.

Nikki has authored over 300 user research articles - ranging from the simplicity of writing research plans to what happens if you get laid off - featured on dscout and Dovetail. She also published a book in 2023 called Impact, where she outlines how to set up a research practice at an organization. She hosts a user research podcast with over 30,000 downloads, bringing vulnerability back to the workplace by transparently answering listener questions about tough subjects like burnout and the importance of embracing failure. She’s spoken openly at over 100 events and conferences featured by UXInsight, UXRConf, UX360, UXCon, UXCrunch, and the ResearchOps community. 

She loves PokeMon (Charmander in particular) and gardening, is wildly obsessed with surfing, and aspires to be the female Stephen King.

On this page, you'll find sponsorship and advertising opportunities to reach a passionate audience of over 9,000 people interested in user research.