Don't be fooled by the open rate of this newsletter - you're getting way more bang for your buck than most publishers deliver.

Each post averages a 50%+ view rate as more readers arrive from Substack Notes and subscribers return to view content again and again.

This means that while a post might receive an initial 36% open rate via email, it will actually pick up over 50% of the overall audience size in terms of views (eg. over 4,500 views from a 9,000-sub audience). View rates can even rise as high as 70% of the audience size for some posts.

In addition, all sponsored content remains permanently on How to Write for a Living, so your ad will continue to pick up views and clicks long after the initial email has been delivered.

Substack blends traditional newsletter and website models to offer the best-value proposition for online advertisers, bar none.