Hey there! Leo here.

Back in college, I launched my first tech startup, Clipp. It was a social bartering app, sort of like Tinder but for trading items. Unfortunately, it didn't take off. I made every mistake imaginable, from taking too long to develop the prototype to not engaging with users.

It was a tough experience, but it motivated me to start this newsletter where I could learn from top founders and their playbooks.

Over the past five years, I've had the chance to chat with 300+ successful consumer founders and investors around the world. I'm excited to share these insights through this newsletter to provide other founders with proven tools and frameworks to succeed in the world of consumer tech.

About me:

• a16z scout (pre-seed & seed; small checks)

• ex - AI PM @ TikTok

• ex - PM & CoS @ Series A startup

• Made my first $50K selling watches and sunglasses @ age 15 & 10+ side projects since then (most failed but made many friends along the way :)

• UMich undergrad & Harvard grad

• Love poker, football, and hiking